At New Orchard, every pair of boots is more than a product - it’s a meeting point of two cultures that shaped our identity: the quiet discipline of Switzerland and the expressive warmth of Italy. One gives us clarity and purpose; the other gives us craftsmanship and soul. Together, they create the foundation of our design philosophy.

Switzerland is where our vision took form.

Living among its mountains and lakes, surrounded by a culture that values simplicity, functionality and conscious living, it was impossible not to be influenced by its way of seeing the world. Swiss minimalism isn’t about stripping things down - it’s about elevating what matters. It’s the belief that beauty emerges when unnecessary elements fall away. That mindset is woven into every New Orchard silhouette: clean lines, calm colours, timeless shapes that feel intuitive rather than loud. It’s design that respects both the wearer and the world, without clutter or compromise.

Italy adds the emotion.

Our boots are handcrafted in the Marche region, a place where shoemaking isn’t an industry but a heritage. Artisans work by hand, using traditional machines and generational knowledge to shape, stitch and finish each pair. Their work gives our shoes something that minimalism alone cannot - warmth, humanity, and a subtle imperfection that feels alive. Italians understand texture, balance, proportion, and the art of making something beautiful without trying too hard. You feel it in the softness of the lining, the curve of the upper, the way the boot moves with the foot instead of against it.

When these two worlds meet, the result is design that doesn’t chase trends. It simply feels right. The Swiss side ensures clarity and purpose: vegan materials chosen consciously, silhouettes that remain relevant for years, a philosophy rooted in responsibility. The Italian side brings emotion and refinement: the warmth of craftsmanship, the precision of handwork, the quiet luxury of something made slowly and with care. One gives structure. The other gives soul.

This duality is exactly why New Orchard boots move effortlessly between contexts. They look polished at a dinner, quietly elegant at the office, relaxed on a dog walk. They’re unisex, adaptable, intentional - and yet unmistakably crafted with feeling. They reflect a Europe that is both modern and rooted; both disciplined and expressive.

Most of all, they reflect our belief that fashion can be kind without losing its beauty. That a piece can be simple without being cold, expressive without being wasteful, luxurious without harming animals. It’s a balance born from two cultures that have shaped our founder’s life and values: the Swiss respect for nature and thoughtful consumption, and the Italian devotion to craft and artistry.

Every pair of New Orchard boots is a conversation between these worlds - Alpine clarity meeting Mediterranean spirit. Minimalism meeting soul. Responsibility meeting beauty. And we think that’s exactly what makes them feel so good to wear.