When you slip on a pair of New Orchard boots, you’re not just choosing footwear: you’re joining a movement. A movement that says: style and compassion go hand in hand, and that every step can make a difference.
Today we’re talking about dogs, adoption, real action - and how ethical fashion can actually support that.

Why It Matters

Maybe you’ve seen the documentary Dogspiracy (2025) - which follows vet-campaigner Marc Abraham as he uncovers the dark realities of puppy mills, dog smuggling and the trade in pets. It’s uncomfortable, but important: behind the cute puppies in shop windows, there’s a chain of suffering, exploitation, and neglect.
At New Orchard we believe in “adopt, don’t shop” - and in backing that belief with real action.

Green Boots, Real Change

Here’s what we do:

• With every purchase of our “green” product line (boots, accessories) we donate 10% of profits to animal-welfare charities.

• We currently support charities such as OTOZ Animal Foundation (Poland) and Save Dogs Save Lives Foundation (Switzerland) - helping stray, rescued or vulnerable dogs with medical care, transport, adoption readiness and more.

• Our FAQ explicitly says: if you’re looking to adopt, we’ll connect you with organisations we cooperate with. You’ll get a verified adoption process.

So when you buy a pair of our vegan boots, you’re also helping prepare dogs for adoption - food, blankets, collars, vaccinations - all the care they need to find a loving home.

The Bigger Picture: Why Adoption Over “Buying”

• Puppy mills: Many breeders prioritize profit over wellbeing. Dogs are kept in cramped, poor conditions. The documentary Dogspiracy shows how regulation is weak and animals suffer.

• Adoption means rescue: There are thousands of dogs in shelters and foster homes who just need a chance. Choosing adoption means you’re giving one of those a life-changing opportunity.

• Responsible fashion and responsible living go together. If we’re choosing vegan, cruelty-free materials for our boots, why not choose compassion in how we bring animals into our lives?
  
  

How We Walk the Talk

At New Orchard we don’t do half-measures. Our boots are vegan, sustainably made, and produced under ethical conditions. But that’s just the start. Here’s how we tie in the dog-rescue mission:

• We design boots with durability and timeless style so you keep them longer (less waste, more value).

• We make sure our donations go where they can create real impact: veterinary care, adoption logistics, dog transport, shelters.

• We support the “adopt don’t shop” mindset - raising awareness that rescue is not second-best, it’s choice.

• We invite you (our community) to be part of it: by purchasing, by sharing adoption stories, by engaging with our charity partners.
  
  

Meet Some Real Stories

Lucy - A dog under the care of OTOZ. She has paralysis in her hind legs. Thanks to donated funds, she receives neurological consultations and is learning to live with a wheelchair. We helped with food, diapers, wipes and other essentials.
That’s not just charity. That’s a rescue dog getting a chance at movement again. A new life. And you helped make that happen.

Why It’s Not Just About Shoes

You might ask: “But I’m buying boots - how does that connect to dog adoption?”
Great question. Because fashion doesn’t exist in a vacuum. Our choices ripple out:

• Materials: Vegan, cruelty-free, thoughtful.

• Ethics: Transparent supply chain, responsible labour.

• Giving back: Every green product helps animals.

• Culture: We build a community who cares.
  When you choose our boots, you’re sending a message: “I care about how things are made. I care about the lives behind them. I care about animals.” And that means the dog shelters, the vets, the rescue orgs - they matter. Your boots matter.
  
  

How You Can Get Involved

• Choose green: Pick one of our vegan boots, knowing a portion of your purchase supports dog rescue.

• Share your story: If you’ve adopted a dog, share it with us - let’s celebrate rescue heroes.

• Talk about it: Mention Dogspiracy, mention adoption, mention the issues in puppy trade. Awareness brings change.

• Consider adoption: If you’re ready for a dog, check with our partner orgs like OTOZ or Save Dogs Save Lives. We can connect you.

• Follow our journey: On Instagram and our blog we’ll share more adoption stories, updates from our charity partners, and how your purchases make a difference.
  
  

Final Step Forward

At the end of the day, we believe fashion should feel good in more ways than one. Style + comfort + ethics. That means: boots made without harming animals, without harming the planet. And it means choosing to help animals in need - dogs who deserve homes, care, love.
Every time you walk out of the door in your New Orchard boots, know that you’re walking with purpose. For each pair, for each dog, for each saved life.
Let’s take that step forward - together.